Interpretation of DON’T SHOOT BY RIFLE SHOOT BY CAMERA

This is awareness campaign of stop poaching and sensitizes eco-tourism to tourists and local community alike. This awareness show how tourism product made to be consumed by taking pictures and leave nature takes it place. The logo has elephant to show among endangered and extinct who disappear due to wild life crime. The live elephant worth more when shoot by camera than rifle which kill the animal and not sustainable for future generation to meet their need.

 The wild life tourism earned high in the contribution of tourism foreign exchange compare to cultural tourism, wild life tourism contributed by big five wild animal attraction where elephant and rhino are poached heavily. Poaching of elephant and rhino trophy lead to the extinction while the mostly used weapon is rifle followed with local traps. When elephant killed for ivory it disturb ecosystem by killing the key stone species and lead to misbalance of ecological system in protected areas.

To shoot by camera is sustainable way to utilizing tourism products and lead to the sustainable conservation of natural resources. Also don’t shoot by rifle shoot by camera scrutinize hunting tourism which is not in a sustainable way of preserving wild animals and which lead to endanger or extinction of wild animal like elephant and rhino.

The logo also to large extent promotes peace and stop environment crimes and political war which now days engulfing the world.

Photographic tourism is the eco-friendly tourism activities which raises awareness of stop poaching due to the taking picture only and leave animal existence for future generation to see. Also to raise domestic tourism where you can’t see elephant in town what you need is to go in park and see the elephant live and shoot by camera to take memorable nature experience.

                                                                                                    Prepared by Mckene Ngoroma